Generations of Australian girls grew up firmly believing that cricket was a men’s sport. The likes of the Chappell brothers, Steve Waugh and Shane Warne stole the headlines and reinforced the image that cricket was only for the boys. However a change has been brewing and if you need evidence of the rise of the women’s game, you need look no further than Cricket Australia’s new $1.2bn broadcast rights agreement.
Under the deal, Australia’s first Twenty20 match - and the first international match of the 2018/19 season - will be broadcast live on Seven after this year’s AFL Grand Final. The match on Saturday 29 September at North Sydney Oval, will also be shown live on Fox Sports new dedicated cricket channel, FOX Cricket.
There’s good news too for those attending the match, with fans able to have ‘Fun on the Hill’ at North Sydney Oval as Australia faces off against one of their biggest rivals, New Zealand. It will be a night not to be missed with activities for the whole family, including a Food Festival featuring some of Sydney’s most popular restaurants, a wine bar and LEGO Friends Zone™ with lots of free prizes up for grabs!
The series marks the beginning of a record-breaking season which will see all Commonwealth Bank Women’s International matches, 23 Rebel Women’s Big Bash League (WBBL) matches and the Allan Border Medal/Belinda Clark Award night broadcast live on Seven and FOX SPORTS. While CA will also live stream 36 matches on cricket.com.au and the CA Live App.
Stage and Screen is excited to see the women’s game coming to the forefront as the sport not only attracts new audiences, but also encourages young girls to pick up a bat and to give cricket a go. These talented sportswomen truly deserve the increased interest of both the public and broadcasters.
In the last few years the women’s game has gone through rapid change and now it is well and truly considered mainstream – and the momentum continues to grow. Women’s sport closely mirrors what is happening in society, and across the sports industry we are seeing more inclusiveness, diversity and equality – especially at an elite level.
As CA’s travel management company, Stage and Screen is ready for a busy summer getting all teams to their match commitments around Australia and across the globe this season – as they take on the best in the world.
For 2018/19 season tickets go to www.cricket.com.au/tickets.