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Getting runs on the board for charity partners

HomeNews hubIndustry insightsGetting runs on the board for charity partners

Cricket is deeply forged into the Australian psyche and Cricket Australia (CA) recognises the power of the sport to inspire, entertain, draw people together, break down barriers, start conversations and give back by having a positive impact on society. With this in mind, CA has set ambitious goals for itself as a champion for a range of social causes.

Committed to uniting communities through cricket, Cricket Cares was established as CA’s official charity arm many years ago. With cricket’s wide appeal across the nation, CA has partnered with community and charity partners that support important issues which touch all Australians. After extensive research CA has forged partnerships with causes aligned with men’s health, women’s health and creating a safe environment for all children. The official Cricket Cares partners for 2019/2020 include the McGrath Foundation, Movember Foundation, the Alannah & Madeline Foundation, Telethon and Taverners Australia (Disability and Indigenous programs).

As Australian screens and airwaves are saturated with cricket across the summer, the organisation has the perfect platform to use its broadcast and media partners to promote its causes. Apart from enlisting the support of elite players and clubs, CA is committed to engaging community teams to build a long-term support network and to inspire the next generation to give back through these worthy causes. For their part CA certainly has the runs on the board, having raised $1.98 million for its charity partners in season 2018/19.

The 2019/20 summer of cricket is set to be another great season of cricket - and fundraising for CA. For Cricket Cares, the summer kicks off in November with the Domain Brisbane Test at the Gabba, which will again see CA support Movember with some pretty impressive moustaches. This will be the 12th year CA have thrown their support behind men’s health awareness and they hope to build on the $332,000 raised  last year. CA will also help to launch the Movember Cricket Foundation to over 130 community cricket clubs, which last year raised an impressive $32,000 between them. Over the past 11 years the cricketing community has helped raise more than $1 million through the Club Cricket Cares Network. Stay tuned, as CA is set to announce this year’s Movember ambassadors soon.

The iconic Boxing Day Test in Melbourne is always an annual highlight on the cricket calendar and an important fundraiser for the Alannah & Madeline Foundation – which is focused on ensuring Australian children are safe from violence and bullying, so they can grow and thrive. The charity has partnered with CA since 2016 and this is the second year a Test match will be dedicated to the cause.

Probably the most high profile and well-known charity partner for CA is the McGrath Foundation, which has seen the Sydney New Year Test renamed the ‘Pink Test’. This is the 12th year CA has supported the foundation with Pat Cummins, Mitch Starc and Alyssa Healy proudly stepping up as this year’s official ambassadors. Day three of the Pink Test is Jane McGrath Day when the SCG crowd – and the players – turn pink while donating to the cause at the entry gates. This alone raised $1.3 million for the charity in 2018.

Off the field at the CA office, staff also give of their time by engaging in volunteering opportunities with the charity partners to raise money and to build deeper relationships with the organisations. So it’s clear that CA is well on its way to achieving its vision to inspire communities through cricket and to be the most active and socially responsible sport in Australia.


The public and community clubs can get involved when they attend Test matches throughout the summer or by signing up to the Movember Cricket Foundation or the McGrath Foundation’s Pink Stumps Day through their local cricket clubs.