When Quest hotels wanted an honest insight into the nuances of extended stay travel, Stage and Screen’s National Product Manager, Dee Prendergast was top of their list. An integral part of the Stage and Screen offering, Dee is always happy to provide balanced, fair feedback delivered with a twist – ideal for Quest and their audience!
Invited to talk at the Quest 2018 International Franchise Conference in Singapore, Dee formed part of an industry panel of trusted advisors that looked to the needs of the extended stay traveller and discussed trends in what is an ever-changing industry. “Quest is one of our National long stay partners and its franchisees were keen to get a better understanding of what the Stage and Screen customer wants. What works for the Waratahs won’t work for the Wiggles so variety is key but value is core. It was a great opportunity and one Stage and Screen were delighted to be part of” said Dee.
Some of the key insights Dee shared that revealed how Quest is an optimal partner for current clients as well as how they can obtain greater market share:
- Touring – High paced and high pressured, this sector is exciting and energetic. After a show, food options are paramount, especially for the hard-working crew! While Quest may not have 24-hour room service, looking at having chargeback facilities with nearby cafes/restaurants or honesty counters onsite is a big win.
- Sport - Flexibility is essential. With sporting teams playing for a place in the finals, Stage and Screen may need to hold room blocks in four cities until the grand final teams are determined, dropping two cities at short notice. Having partners that understand some of these unique facets of sport is paramount to ensuring it works for everyone. It also means our staff will work late, watch games in the office and eagerly await final scores so the necessary changes can be made as soon as possible.
- Film – A lucrative part of the entertainment sector, film stays can be for several months and are a great base revenue building opportunity for Quest franchisees. Pre-agreed static rates, a comfortable, inviting product and a desire to make people feel like they are at home all form part of the winning recipe.
Disruptors of course formed part of the conversation, and Dee confirmed that “while shared economy product such as Airbnb has a place in this market, and we do partner with them, it’s not an integral part of our day to day business”. Dee also mentioned that “Quest’s major selling point is their regional footprint. We are all guilty of focusing on urban centres but sport and entertainment is for everyone and we pride ourselves in being part of the story that brings that to regional Australian audiences”.
“Having the chance to meet with a key captive audience of passionate, hands-on investors was an opportunity Stage and Screen couldn’t miss. It’s encouraging to know that they are fully across the Stage and Screen brand. More importantly it’s refreshing to know that as partners, they understand the need to put the customer at the core of all that we do. Customers always have and always will come first.”