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Cultivate calls for fresh ideas

HomeNews hubTravel NewsCultivate calls for fresh ideas


The Flight Centre Travel Group’s (FCTG) new corporate travel think-tank event, Cultivate, kicked off last week in Brisbane amidst a buzz of business brainstorming.

More than 40 of FCTG’s best and brightest employees from the company’s corporate division, plus leaders from the likes of global distribution system (GDS) provider Sabre, online booking technology specialist Serko and customer relationship management platform giant Salesforce, gathered at South Bank’s Swiss-Belhotel in Brisbane for the inaugural Cultivate event.

During the 1.5 day event, Cultivate participants were asked to brainstorm what the future could look like for customers and suppliers when the latest tech, content and product developments were incorporated into the big picture.

Delegates formed small cross-functional teams and were given the tools they needed to evaluate, design and activate cutting-edge solutions.

Each team had the opportunity to present their ideas to a judging panel at the end of day two. Senior managers from across the FCTG global network including James Kavanagh Executive General Manager of FCTG’s corporate division and Chris Locke, Chief Information Officer for FCTG in Australia and NZ, sat on the judging panel.

Cultivate follows FCTG’s highly successful Illuminate corporate travel event in 2018, which featured the very latest developments in the corporate travel industry. Additionally, FCTG was one of 20 companies named as the ‘most innovative ASX200’ companies in Australia in 2018 by consulting firm Campus Collective.

FCTG’s corporate travel leader James Kavanagh said he was delighted to launch the event and had the opporutnity to hear new ideas from the many different people who were participating.

“This event follows hot of the heels of our Illuminate event in September last year, the launch of our exclusive online booking product Savi, our AI-powered chatbot mobile travel assistant Sam, as well as our participation in the industry groups leading the way for the new distribution capability (NDC) discussions in Asia Pacific and Europe,” James said.

“In January FCTG partnered with Silicon Valley firm Plug and Play, for an initiative that saw about 14 tech startups pitch their new ideas to us as part of the travel stream. Plus FCM Travel Solutions also has some cutting-edge technologies being produced out of their Innovation Labs across Europe, the US and Asia Pacific.

“There is a groundswell of next-gen technology activity within FCTG’s corporate division and also a significant amount of activity happening across the industry at the moment, so there was plenty of exciting topics for delegates to work through and discuss.

“For the event we were keen to involve people from all differents roles, business areas, professional experience and seniority so we could leverage fresh ideas from people who could bring different styles of business ingenuity to the initiative and even challenge the status quo if necessary.

“This was a great opportunity for Cultivate delegates to truly make a difference in how we shape the future."